10.3 Related and Supporting Industries
10.3.1 Rides/Attraction Manufacturers
This industry outputs the attractions and rides of Disney Parks and Resorts, and
provide maintenance service consistently to keep them functioning.
Disney Parks and Resorts cover a large area of land, which would not be located
in the city center, but more likely to be somewhere outside the city where people are
harder to get to. In that case, public transport such as railways, subways, metros, buses,
and etc, are moving Disney’s guest to the parks. Good transportation system comes in
Disney Parks and Resorts provides its guests with delicious cuisines, which
would be provided by contracted food companies, or Disney would purchase large
bulks of ingredients and have Disney’s own restaurant chefs deal with them. Either
way, the food industry is closely working with Disney Parks and Resorts.
10.3.4 Tourism Industry
This industry would be both supporting and benefiting from Disney Parks and
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Resorts. On one hand, Disney Parks are always a big selling point for travel agencies
to promote their scheduled trips, on the other hand, travel agencies are where a large
portion of ticket sales are attributed to. The two operate in symbiosis.
10.3.5 Consumer Merchandises
Disney Parks and Resorts also sell Disney merchandises in their many stores
inside the park. Outside featured rides such as Space Mountain, there would be stores
selling Star War themed souvenirs. It is a synergy created within Disney itself, and
also between industries.
10.4 Firm strategy, structure, and rivalry
10.4.1 Firm strategy
Disney parks and resorts has a mission is that they would like to give their guests
to create good memories with families, friends, and even their lovers. In Disney parks
and resorts, they use their own story and character, and combine with the innovative
technology to let the guests be addicted to it and come and visit more time. Disney
want to make people happiness and sale happiness to people.
10.4.2 Firm structure
Disney has perfectly management mode, regularly staff training, the established
history, for example: Disney engineer department is some of the technology
development of the pioneer. Disney’s characters are deeply rooted in the hearts of
adults and children, parents have a common growth experience, so Disney’s brand
image has deeply rooted.
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With the development of technology, the requirement of the quality of the
recreation on leisure relatively upgrade, the theme parks which combine with modern
technology and the overall marketing have replaced the traditional amusement park.
In this industry in USA, Disney has two basic competitors, one is Six Flags; the
other is Universal. Six Flags operates all over in USA, with a total of 11 different
locations; outside of USA, it also has park in China and Dubai. Six Flags are different
to Disney Parks and Resorts, Six Flags is sensation-based amusement parks, almost no
themes and stories into their rides. About the Universal, Universal has 4 locations in
the world, which is California, Florida, Tokyo, and Singapore. Universal is distributed
all over the world. Inside the Universal, there have sensation and theme parks. I think
Disney Parks and Resorts and the Universal are competitor forever, because they have
different rides and theme in their parks, so they will attract different visitors to enter