Diamond Analysis

Figure 27 Diamond Analysis


10.1.1 Location

Area: United State is the fourth largest country by total area (After China, Rusia,

Canada) and the third biggest population in the world, this is home for largest

immigration people.


Location: The United States border with Canada to the North, Mexico to the South. It

is also bounded by bounded by the Pacific Ocean on the west, the Atlantic Ocean on

the east. Thus, United State have advantage to develop tourism and hospitality

industry based on geography location. In detail, Disney park and resort has attractive

and convenience while its neighborhood is developed countries, and its sea route is

the basement for Disney Cruise Line.



The Walt Disney Company Case Study

90 FCU e-Paper (2016-2017)

10.1.2 Infrastructure

United State is one of the world biggest country, its infrastructure is also

developed and modern. This is considered as one of advantages of USA’s Disney

Parks and Resorts, it is not only helpful for Disney construction but also convenient

for local and international visitors who enjoy vacation in Disney park & resort in


 Road system: The United State is the World’s second – largest vehicle market

with the highest rate of per-capital automobile ownership all over the world

(76,5%) so its public road system is big enough to meet the demand which is 4

million miles of roads including 57000 miles of highway (the longest highway

systems in the world).

 Public transportation systems: It also has metro and bus (Metro bus, metro

express, metro rapid)

 Airport: United State has over 50 international airports with many domestic and

international airstrip. It helps a lot for trade and tourism of America.


10.1.3 Hospitality well-educated employees:

Hospitality is a diverse field. Graduating qualified from hospitality degree can

work in hotels and resorts, restaurants, amusement parks, casinos, cruise lines,… This

department is very strong in United State with many qualified schools and programs

which is accepted in big enterprises all over the world. So that Disney Park & resort

here have abundant of well-educated labor force in this industry.




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10.2 Demand Conditions

10.2.1 Standard Operating Procedures

Every department in Disney has Standard Operating Procedures to manage the

whole process and employees such from recruiting, training, to marketing. With the

SOP in company, they would operate step by step smoothly. Also, the corporate

culture can be well present and deliver in Disney due to this complete process.


10.2.2 Economic scale

The average salary in the USA is higher than global average salary. The

high-income group is about 56% of the population, which means they can spend more

money in their daily life. When their living standard is higher, they have more

possibility to pay for entertainment.


Figure 28. The U.S. and Global populations by income in 2011

Note: The poor live on $2 or less daily, low income on $2.01-10, middle income on

$10.01-20, upper-middle income on $20.01-50, and high income on more than $50.




10.2.3 Copy right

The copyright is strict in the USA, and the Americans place a high value on it. As

the regulation in the US Constitution, which mention copyright is “to promote the



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Progress of Science and useful Arts, by securing for limited Times to Authors and

Inventors the exclusive Right to their respective Writings and Discoveries.” They

protect their innovation by pattern and copyright. Thus, leading American industry to

become stronger and stronger.

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