22 Acknowledgments
I am indebted to the many colleagues and friends who carefully read and critiqued individual manuscript sections and chapters. Their comments improved the clarity and readability of the text. In particular, I would like to thank James a. baggett, Hunter Clark, Frank Colella, Dave Collins, Diana Dickinson, Mark Freyberg, alexandre Gilfanov, Carl Halgren, Kathy Hill, Mark Juffern- bruch, David Kochel, Peter Kvetko, Keith Miller, Gayle Moberg, James Palmieri, alexandre Plokhov, Yao lu Swanson, Wendy Vasquez, David Wolf, and Thomas Wright.
Many individuals were instrumental in helping us secure permissions, and I want to acknowledge everyone who “went the extra mile” in supporting this revision. I would especially like to thank bill becker, John Deere; Veronique bellett, McarthurGlen; Janon Costley, Total apparel Group; Kirk Edmondson, lexus advanced business Development; Travis Edmonson, Pollo Campero; anita Gambill, STIHl USa; Monica Gartner, bang & olufsen; Jeffrey Hipps, Theta Digital/aTI; lou Ireland, DuPont Pioneer; Kim Isele, NaVTEQ; bob Johnsen, 5b artist Management; Mary Jubb, Kikkoman; Denise lavoie, Henkel; Ilana McCabe, QVC Inc.; Daniel McDonnell, Forrester Research; Pat McFadden, Nucor; brad Miller, New balance athletic Shoe, Inc.; Kerry ann Miller, Subaru of america; Morgan Molinoff, Edelman; Jenni Moyer, Consumer Electronics association; Kerry Moyer, Consumer Electronics association; Ciarra o’Sullivan, Global Call to action against Poverty; Ramiro Pindeda, bridgestone americas Tire operations, llC; lenore Rice, Seibert & Rice; Vivian Santangelo, Meredith Corporation; Mara Seibert, Seibert & Rice; Micaela Shaw, bSH Home appliances Corporation; Naomi Starkman, Slow Food Nation; Corey Taylor, Slipknot; Kathleen Tepfer, Scottish Development International; and Terri Wilsie, CSX.
Colleagues at several institutions contributed material to this revision. The authors are indebted to Keith Miller, Ellis and Nelle levitt Distinguished Professor of law at Drake University law School, for expanding and revising Case 5-3, “Gambling Goes Global on the Internet.” Dominic Standish, a colleague at CIMba Italy, organized the panel discussion “Death in Venice: Is Tourism Killing or Saving the City?” in fall 2011. That panel, our subse- quent discussions, and Dominic’s book Venice in Environmental Peril? Myth and Reality were key resources for the opening case in Chapter 4. Yao lu Swanson, my marketing colleague at Simpson, kindly provided expert answers and clarifications in response to my questions about China.
I would also like to thank the many present and former students at Simpson College and the University of Iowa who have offered feedback on previous editions of Global Marketing, con- tributed case studies, and suggested improvements. These include Devin linn’s case on the wine industry in argentina. Simpson alumna beth Dorrell graciously offered her expertise on export documentation. Mikkel Jakobsen provided source material on Denmark for “The Cultural Con- text” sidebar in Chapter 4. Caleb Hegna supplied important data about the white-goods market in Germany. My conversations with Michael Schwoll also helped shaped the text treatment of marketing practices in Germany.
The students in my international marketing course at CIMba Italy worked collabora- tively on the issue of tourism in Venice; Case 4-1 represents, in part, a mashup of the various team efforts. Hats off to Kaleb beckett, luci boat, leslie bourland, lauren Camerieri, lucas Commodore, Jeff Dellinger, Chris Duncan, Jacque Ford, brian Fry, Glynis Gallagher, Katie Greif, Kim Halamicek, Harper Hier, Jake Hirsch, Mike Johnson, Sarah Jones, Josh Kroll, Sean Miller, Chris Nucero, Mark Parmalee, Jack Roeder, Chris Shonkwiler, Slava Sinitsyn, and Chloe Suh. all were enthusiastic participants in the project and our work together in Italy made a lasting impression on me. Indeed, the whiteboard that these students filled while reviewing for a midterm exam served as the inspiration and springboard for the cover design of the Eighth Edition.
It was a great pleasure working with the Pearson team that managed the production of this edition. let me echo Warren’s thanks to all members of the Pearson team, and especially to Meeta Pendharkar, our Editorial Project Manager, and becca Groves, Senior Project Manager.
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23
Stephanie Wall, Editor in Chief, encouraged us to integrate MyMarketinglab into this revision. Mark Gaffney, acquisitions Editor, Marketing, was instrumental in moving the project along. The production moved along smoothly through the summer of 2013 thanks to Michelle Del- linger, Senior Project Manager at Integra. Kudos also to our photo researcher, Nicole Solano, for demonstrating once again that “every picture tells a story.” Nicole also handled permissions research on ads and other content elements. Thanks to the entire Pearson sales team for helping promote the book in the field. I additionally want to acknowledge the contributions of Mahmood Kahn, Virginia Tech, for expertly creating this edition’s Test Item File, Kerry Walsh, University of South Florida, for her fine work on the Instructor’s Manual and Jill Solomon, University of South Florida, for preparing a new set of PowerPoint slides.
Mark C. Green
September 2013
Pearson would like to thank and acknowledge the following people for their work on the Global Edition:
Contributors
ali Hallak, Head of Digital Marketing, Samsung Gulf Electronics, UaE; Hamed Shamma, american University in Cairo, Egypt; Ronan Jouan de Kervenoael, Sabanci University, Turkey; Soo Jiuan Tan, National University of Singapore, Singapore; Stefania Paladini, Coventry University, UK
Reviewers
a. Ercan Gegez, Marmara University, Turkey; Christine Prince, ISG International business School, France; Norizan Mohd. Kassim, King abdulaziz University, Saudi arabia; Shohab Sikandar Desai, american University in the Emirates, UaE
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