Thrift Segment Buying Criteria
Core Segment Criteria Core customers seek proven products using current technology:
• Price, $20.00-$32.00– importance: 46% • Age, 2 years– importance: 20% • MTBF, 16,000-22,000– importance: 18% • Ideal Position at the end of Round 0,
performance 8.6 size 11.4– importance: 16%
Age 20%
Positioning 16%
MTBF 18% Price 46%
Figure 4.2 Core Segment Buying Criteria
Age 20%
Positioning 35%
MTBF 18%
Price 27%
Nano Segment Criteria Nano customers seek cutting-edge technology that is small in size:
• Ideal Position at the end of Round 0, performance 10.5 size 7.5– importance: 35%
• Price, $28.00-$40.00– importance: 27% • Age, 1 year– importance: 20% • MTBF, 18,000-24,000– importance: 18%
Figure 4.3 Nano Segment Buying Criteria