RECRUITING AND SELECTING STAFF 203
The consumer is the key figure toward which the four concepts are oriented, and in the recruiting process, the consumer is the potential employee.
Product is the available position(s) within the organization. Consider several aspects of the position and organization, such as:
● Professionalism ● Standards of care ● Quality ● Service ● Respect
Place refers to the physical qualities and location, such as:
● Accessibility ● Scheduling ● Parking ● Reputation ● Organizational culture
Price includes:
● Pay and differentials ● Benefits ● Sign-on bonuses ● Insurance ● Retirement plans
Promotion includes:
● Advertising ● Public relations ● Direct word of mouth ● Personal selling (e.g., job fairs, professional meetings)
The consumer is the key figure toward which the four concepts are oriented, and in the recruiting process, the consumer is the potential employee.
Product is the available position(s) within the organization. Consider several aspects of the position and organization, such as:
● Professionalism ● Standards of care ● Quality ● Service ● Respect
Place refers to the physical qualities and location, such as:
● Accessibility ● Scheduling ● Parking ● Reputation ● Organizational culture
Price includes:
● Pay and differentials ● Benefits ● Sign-on bonuses ● Insurance ● Retirement plans
Promotion includes:
● Advertising ● Public relations ● Direct word of mouth ● Personal selling (e.g., job fairs, professional meetings)