Social environment
The social and cultural shifts being experienced in the UK favour EcoForest Leisure. Firstly, there is a growing concern about physical and mental health in the UK (Hartley, Yeowell & Powell, 2019). This precedent makes venturing into wellness, fitness and well-being business lucrative. The social environment is also characterized by shifting demographics. Ho & Hendi (2018) report that there is an increase in population for older people due to high life expectancy; these individuals have begun prioritizing fitness and well-being. Lastly, Mason, Schnackenberg & Monro, (2017) posit that the adoption of Asian practices such as Buddhism and Yoga is on the rise in the UK.