marketing

Figure 25. Consumer product revenue of the Walt Disney Company Vertical integration Vertical integration & Market contracts Market contracts Vertical integration & Market contracts       The Walt Disney Company Case Study 85 FCU e-Paper (2016-2017) 9.1.4 ABC Networks Group In 1995, Disney mergers and acquisitions ABC Networks Group to expand its market. Disney […]

Vertical Integration, Outsourcing and Diversification Strategy Chapter 9 Vertical Integration, Outsourcing and Diversification Strategy Disney Integration Map Since Disney, unlike traditional manufacturing businesses, is in the leisure/entertainment business, the way the vertically integrate their resources is quite unique. Therefore, we developed a map to illustrate our thought process upon this topic. Figure 23. Disney Integration

Figure 21. Internet Users in the World The Walt Disney Company Case Study 78 FCU e-Paper (2016-2017) Figure 22. The Growth of Interactive Media Industry The number of smart phone user is predicted to increase in the future also contribute to the growth of the interactive media industry. 8.1.8 Disney consumer product – Question Mark

Table 17. 2014-2016 Animated Films Total Lifetime Gross Firm 2014-2016 Animated Films Total Lifetime Gross Percentage Pixar 965.84 20.5% DreamWorks Animation 834.16 17.7% Illumination Entertainment 704.07 15.0% Walt Disney Animation Studios 683.69 14.5% Warner Bros. 329.02 7.0% Blue Sky Studios 325.78 6.9% Sony Pictures Animation 277.21 5.9% Others 583.84 12.4% Total 4703.61 99.9% The Walt

Figure 11. Iron Man Experience   Social Media Today social media is a part of people’s lives, and a pretty big one too. The internet allows firms to reach its customers faster and cheaper. Disney’s official Facebook page alone has over 50 million likes, Disneyland and Walt Disney World have around 33 million likes combined;

Research and Development Disney’s R&D division develops better ways of providing entertainment to their guests. Walt Disney Imagineering Research & Development, Inc. is the research and development arm of The Walt Disney Company, it is responsible for the creation, design, and construction of Disney theme parks and attractions worldwide. They The Walt Disney Company Case

Table 8. Resources and Capabilities Analysis Superfluous Strengths Key Strengths Rides Brand Operations Global immersive user experience Human resource Service Inconsequential Weaknesses Key Weaknesses Limited number of location Waiting time for some attractions Key strength: Disney park and resort have key strengths such as brand, operations, global immersive user experience, human resource and service that

Departments within Disney Parks and Resorts Table 7. Departments within Disney Parks and Resorts Finance Design and Project Delievery Legal Marketing and Sales Asia Managment Disneyland Resort Walt Disney Imagineering Walt Disney World New Vacation Operation and Disney Cruise Line Disney Vacation Club and Adventures by Disney Human Resources and Diversity and Inclusion Operations and

The World’s Most Reputable Companies 2016 Table 4. The World’s Most Reputable Companies 2016 Company Rank Rolex 1 The Walt Disney Company 2 Google 3 BMW Group 4 Daimler (Mercedes-Benz) 5 LEGO Group 6 Microsoft 7 Canon 8 Sony 9 Apple 10  Brand names: The brand of Disney is well-known all over the world

Resource and Capability Analysis Chapter 6 Resource and Capability Analysis Introduction “It is important to distinguish between the resources and the capabilities of the firm: resources are the productive assets owned by the firm; capabilities are what the firm can do.” (Robert M.Grant,2007.) In the entertainment industry, Disney must compete in a complex and challenging