Management

Growth drivers: dot.com market for shares, 2000. inhospitable, this will clearly dampen the growth drivers, and if the growth drivers within a particular market are themselves tightening, for example due to life-cycle effects, then this will put a disproportionate and adverse pressure on Porter’s five forces, particularly in the bargaining power of buyers, and also

A critique of the model: value and limitations Porter’s five competitive forces are depicted in Figure 1. Porter’s starting point was that he wanted to account for long-term variances in the economic returns of one industry versus another. His genius resided in distilling the complex micro-economic literature into five explanatory or causal variables to explain

Whilst Porter was propelled to fame on the back of this and other intellectual advances, it seems an odd, if not disappointing, phenomenon that this original breakthrough has had somewhat little currency amongst practicing managers. Why is this the case? Today, and well over 20 years since Porter’s original, major publication, there is still rela-

Rethinking and reinventing Michael Porter’s five forces model Tony Grundy Cranfield School of Management, UK � Michael Porter’s five competitive forces model has been a most influential model within business schools but has perhaps had less appeal to the practising manager outside of an MBA and certain short business school courses. In this article it

What kind of competitor analysis would be of most benefit to Cyproswim? A firm that innovates can steal a competitive advantage over other firms in its industry. Nevertheless, there are many innovations that fail in the market place. They fail to meet the expectations of the firms that launch them and quite often achieve abysmally

More businesses in the market A few years later, another swimming pool business under the name Poseidon entered the market. However, to this day the firm does not undertake the construction of swimming pools but only chemical treatment, and it does not import much equipment. A similar company, Aphrodite Ltd, was established later still and

The partition of Cyprus Apart from the above problems, the partition of Cyprus had a very destructive effect on the company which at the time possessed more than 95 per cent of the market. Since most of the swimming pools were in Famagusta and a significant number in Kyrenia, the partition had a negative effect

The first problems that faced the first swimming pool company The most important difficulties were as follows: Since the construction of swimming pools was something new, many problems arose, not only for the firm, but also for the Cyprus market. Electrical and plumbing installations are included in the procedures to be followed for the construction

The first swimming pool business in Cyprus The owner of the first swimming pool business in Cyprus saw the high probabilities of success for that business. He decided to establish such a business in order to satisfy the needs of the market. A specialized swimming pool firm was formed under the name Cyproswim Ltd and