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Positioning and differentiation The next phase of niche marketing is positioning, which aims to provide the segment with certain marketing messages that appeal to their unique interests and features. According Porter (2008) a company can choose from four main generic strategies to differentiate itself from competition and position strategically in the minds of consumers. These […]

Niche and target marketing strategy for EcoForest Leisure EcoForest Leisure operates in a market with a wealth of opportunities. However, weaknesses displayed by the company, especially in its marketing strategy, means that it cannot exploit these opportunities. Concerning this, this section will recommend a niche and target marketing strategy that will underpin the exploitation of

Legal environment There are different legislation governing the health and safety aspects of leisure, fitness and well-being sectors. For instance, the provision of physical therapies such as hydrotherapy must be undertaken by qualified personnel. Apart from these laws and regulations on taxation, employees, work environment and business licences are enforced promptly in the UK. SWOT

Ecological environment Currently, McEldowney & Salter (2016) shows that there is a sharp focus on the green environment by the government and the public at significant, owing to climate change and extensive environmental degradation. Hence, business entities are required to initiate sustainable business activities and limit pollution. Additionally, the adoption of natural and organic products,

Technological environment The UK presents a technologically productive climate primarily due to the proliferation of the internet and computer technologies. Apart from this, Page et al. (2017) shows that a wide range of technology exists to support wellness and well-being activities. Lastly, research and development investments are high. Place Your Order Here!

Social environment The social and cultural shifts being experienced in the UK favour EcoForest Leisure. Firstly, there is a growing concern about physical and mental health in the UK (Hartley, Yeowell & Powell, 2019). This precedent makes venturing into wellness, fitness and well-being business lucrative. The social environment is also characterized by shifting demographics. Ho

Economic environment On the economic front, Lea (2018) shows that there are low inflation rates and disposable income in the UK is high. Since EcoForest Leisure offers premium services, the customers are inclined to spend on their wellness and well-being, especially in luxurious settings. Apart from this, the interest rates are relatively low in the

Political environment The political environment allows for the thriving of the industry because there are limited tariffs or trade restrictions designed by the government and affect the wellness and well-being sector. Today, Sargeant (2016) the government is focused on cutting unemployment by removing restrictions such as age; hence, the costs of hiring workers in the

Environmental analysis to determine opportunities and weaknesses This section will utilize the PESTEL and SWOT analysis to facilitate the analysis of the environment and identify the weaknesses and opportunities for EcoForest Leisure. PESTEL analysis Political environment The political environment allows for the thriving of the industry because there are limited tariffs or trade restrictions designed

Marketing environment for EcoForest Leisure The EcoForest Leisure operates in the health and well-being resort as well as fitness suite sectors. The customers for these services include corporates seeking retreat and well-being events for staff as well as fitness enthusiasts. The customer base also includes patients that require physical therapy and treatment for bodily injuries.