Assess the strength of the companies relative to each other in the industry using a Competitive Strength Assessment (CSA) Matrix from Chapter 4. What conclusions can be made concerning the ability of the companies to compete based on your CSA matrix?
CSA matrix: YOU ONLY NEED TO DO 1 OF THE 3 MINI-CASES. CHOOSE THE ONE THAT INTERESTS YOU THE MOST AND SKIP THE REST. For the Assignment please refer to Case 17 on Aliexpress in your textbook. You have been hired as a business consultant to prepare a report for the CEO of the organization. […]