Digital and social marketing strategy for EcoForest Leisure
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Introduction
According to Homburg, Vomberg, Enke and Grimm (2015), the marketing strategy implemented by a company is a fundamental facet that determines its success. However, the development of a marketing strategy is a complex endeavour that requires consideration of various factors and processes such as a marketing audit. Mandal and Joshi, (2017) observe that this marketing audit is a robust process that can be applied in the development of a digital and social marketing strategy. In line with this, this paper will seek to apply a marketing audit in the development of digital and social marketing for EcoForest Leisure.