What did Intel learn from this experience?
The early designs for new chips con- tinue to have fl aws, and sometimes these fl aws are not detected until the product is already in use by consumers. However, Intel’s approach to these problems has changed. It now seems to feel that problems need to be fi xed immediately. In addi- tion, the decision is now based on the consumer’s perception of the signifi cance of the fl aw, rather than on Intel’s opinion of its signifi cance.
Indeed, similar fl aws were found in 1997 in the early versions of the Pentium II and Pentium Pro processors. This time, Intel immediately confi rmed that the fl aw existed and offered customers software that would correct it. Other companies also seem to have benefi ted from Intel’s experience. For example, Intuit, a leading man- ufacturer of tax preparation and fi nancial software, called a news conference in
30 2.3 Codes of Ethics
March of 1995 to apologize for fl aws in its TurboTax software that had become apparent earlier in that year. In addition to the apology, they offered consumers replacements for the defective software.
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