Week 2 Discussion: Missions and Statement (University)
Why Universities Need Strong, Meaningful Mission Statements.
One reason university are running into problems is that they have failed to master basic strategic management. virtually every Strategic Management text is about Mission and Vision statements, and the reason is simple – without a strong mission and vision it is impossible to create a strategic plan.
The strategic plan involves developing objectives to meet goals, but without a real mission and vision, how can the organization determine its goals? All decisions are reduced to basic financial motivation – increase revenues, build enrollments, etc. It is fine to desire these things, but the question is how to get there. There are many ways to attract students, but to be successful, a school must know precisely what it is and what it’s trying to achieve.
Mostly, they were easy to find, which is typical. Organizations often have a mission statement, but don’t really use it because they don’t understand how it fits into the strategic planning process However, just because a school has a mission doesn’t mean it’s a good one, or one that can be used as a focus of a strategic plan. A good mission statement is clear, concise, and tells you the reason the organization exists.
Gurley, D., Peters, G., Collins, L., & Fifolt, M. (2015). Mission, vision, values, and goals: An exploration of key organizational statements and daily practice in schools. Journal of Educational Change, 16(2), 217–242. https://doi.org/10.1007/s10833-014-9229-x
ISSN: 2042-3896 Article publication date: 19 February 2019
My Focus will be based on Universities. The focus will detail advantages and disadvantages of Universities and how students are affected by them. Since I live in the State of North Carolina, will compare NC to other Universities and its impact.