STRATEGIC MANAGEMENT COMMUNICATION
Communication is everywhere. It is everything we say, see, hear, feel, touch and feedback to others.
Strong messages can also be delivered through silence, posture, facial expression, language,
interference, misinterpretation and sometimes, mischief. We spend most of our lives engaged in all sorts
of communication in an effort to understand our lives, both personally and in our work relationships.
What makes management communication paramount is that managers must have a clear purpose and
strategy around how and what they intend to communicate. They must be active and adaptive in order
to make the message clear and concise. No matter whether the message is as simple as a health and
safety briefing or as complex as a discussion around vision for a multi-national organisation, the basic
premise is the same – your message must influence colleagues to act in ways that achieve the vision,
values and goals of the organisation. Your job as a manager/communicator is to keep everyone on
message. The aim of this course is to impart theory, skills and tools that will help keep you on message.