Read Ch 10, 11 ONLY out of the attached PDF textbook. Answer the following questions separately: How organization structure effect organizational culture? What is the role of culture in firm performance?
Why is the tension between centralization and decentralization of R&D activities likely to be even greater for multinational firms than for firms that compete in one national market? What are some potential mechanisms to resolve these issues?
What steps might a company take to be more “open” with innovation? How organization can deal with the disadvantages of taking an open innovation approach?
IMPORTANT:
-DO NOT JUST SUMMARIZE the textbook
-USE YOUR OWN UNDERSTANDING to answer the question
-NO PAGE REQUIREMENT, but do express your understanding comprehensively.