Practical Applications and a Model of Managerial Action

Because management explores the workings of everyday life, it is both complex and practical. To show the interaction of various management components, a model of managerial action using the systems approach is given in Figure 1.

In the model, for example, demands and values lead to planning and the use of resources ending with met demands, achieved goals, and feedback. In Africa, where many regions suffer from drought and food shortages, individuals and families have to plan wisely and use resources well in order to incrase their chances of survival. In management, wants and needs are differentiated from goals. Wants are specific and temporary, such as craving a certain food. Needs range from basic physiological needs to self-actualization (Maslow 1954). Within a family there can be conflicting needs. People arrive at their needs through a complex subjective assessment based on their inherent motivations and their perceptions of the external world (Foxall, Goldsmith, and Brown 1998). In today’s fast-paced world, filled with competing demands, people do not have the time to carefully assess their needs or to plan effectively.

Situational factors, personality traits, and motivational forces affect plans. Individuals and families set standards within the context of existing demands and resource availability. Standards develop over time. People live in the present, but they are thinking about the future and developing plans based on their values and standards. “Planning is a thinking and information-gathering process involving a series of decisions. It is a process because formulating plans requires several steps, such as information gathering, sorting, and prioritizing; then, based on this information, the planner must decide which plan is most likely to succeed” (Goldsmith 2000, p. 125). Plans have purpose; they are taking the planner somewhere. To succeed, plans should be clear, flexible, appropriate, and goal-directed. People have primary plans and back-up plans. Implementing refers to putting plans into action. Evaluation is the end process of looking back, checking over, examining past decisions and actions and determining how they worked. Goal achievement should provide satisfaction.