Multinational Corporations 352
The Coca-Cola Company 352 The Multinational Corporation 354
A Statistical Perspective 356 How Transnational Is a Corporation? 358 Breaking the Bonds of Country: Weatherford International 359
Foreign Direct Investment 362 FDI in Developing Economies 364
International Codes of Conduct 367 The OECD Guidelines for Multinational Enterprises 369
How the OECD Guidelines Work 369 Vedanta Resources 371
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Table of Contents ix
Consumerism 515 Consumerism as an Ideology 515 Consumerism Rises in America 516 Consumerism in Perspective 518 The Global Rise of Consumerism 522
In Defense of Consumerism 523 Consumerism as a Protective Movement 524
The Consumer’s Protective Shield 525 The Food and Drug Administration (FDA) 526 The Federal Trade Commission (FTC) 527 The Consumer Product Safety Commission (CPSC) 529 The National Highway Traffic Safety Administration (NHTSA) 530 Consumer Protection by Other Agencies 532
Product Liability 534 Negligence 534 Warranty 535 Strict Liability 536 Costs and Benefits of the Tort System 537
Concluding Observations 538 Case Study: Alcohol Advertising 538
PART EIGHT Human Resources