HEC Montréal Foundation

HEC Montréal Foundation

HEC Montréal Foundation
HEC Montréal Foundation

The HEC Montréal Foundation was created to “engage donors and raise funds to support the School’s initiatives” […] and to contribute “to the development of the next generation of world- class business professionals who will play an active role in cultivating social and economic prosperity in Quebec and in further strengthening the province’s visibility and reputation worldwide.”1 Funds were collected from three main sources: organizations, alumni, and current students, who contributed $10 per semester as part of their tuition fee. The Foundation had a strong reputation for integrity and, in 2014, it earned certification in governance and good management practices for charitable organizations from the Bureau de normalisation du Québec, Quebec’s central body for standardization and certification.

Most funds collected by the Foundation were allocated to one of three types of projects: research and teaching, student bursaries, and a special fund dedicated to maintaining the school’s physical infrastructure, including buildings, classrooms, and equipment. The Foundation employed fifteen full-time employees to manage personal donations, corporate donations, and telemarketing operations to engage with prospective donors. When an individual or an organization committed to donating money to the Foundation, their contact information was also stored in Raiser’s Edge. Telemarketing operations required an additional piece of software to manage call operations. Donations could be made using credit cards over the phone or online, as well as through a secure website.2 The Foundation periodically organized events to thank donors for their gifts and explain how their donations contributed to the school.

1 https://www.hec.ca/en/foundation/about-us/index.html 2 https://don.hec.ca/dons_en_ligne/dons_en_ligne.jsp?lang=en

For the exclusive use of m. yildiz, 2022.

This document is authorized for use only by mesut yildiz in APM Fall 2022 taught by SUSAN STEVENS, Endicott College from Sep 2022 to Dec 2022.

From Students to Alumni: Implementing CRM to Build Lifelong Relationships at HEC Montréal – Part A

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