Current State of the Organization Social Media Presence
With the new appointment as the Advanced Nursing Practice and Care Quality Lead the first thing that would require examination is the state of social media integration within the facility. As the current policy is the only one available, it may be rather pale as far as email and completely non-existent in terms of online or social media presence in the healthcare organization (Gadd et al, 2020). The first and most important step for the implementation of strategies is to review and analyze existing platforms by conducting a SWOT analysis of the firm’s Facebook, Twitter and any other tools it uses for communication.
Intended Populations and Considerations
These are patients, families and the other groups in the society especially the rural society which the organization operating. Other considerations are health literacy and digital divide, language differences and dialects (Miah et al, 2019). Due to the dearth of medical services in rural areas, it is important to include accessibility concerns when designing messages and also improve the information and communication technology in order to simplify medical information for patients in rural areas.
Priorities and Immediate Actions
Given the six-week timeline, immediate priorities include:
Petty 2012 The Company should conduct a swift assessment of the existing and future social media and digital communication.
Participating with stakeholders to identify the preferred means of involvement in patient or family engagement.
In cooperation with stakeholders, the development of a strategic social media plan which educates and fosters the nursing standards of practice as well as the quality patient care with involvement of their families.
Formulating policies in professionalism, privacy and acceptable channel of response to patient campaigns, and complaints.
The short term interventions are identifying a core team in charge of social media response and mapping out major nursing activities with the appropriate communication plan for implementation.
Resources and Support
Some of the resources needed are analytics tool to track social media activities, it integration to the corporation’s communication system and educating the staff on the new social media mentality. Legal advice will also be required in order to meet privacy laws and health requirements.
Beneficial Stakeholders
These assessments should involve stakeholders such as representatives from nursing leadership, information technology departments, marketing and public relations, legal departments, patient representatives, and leaders of the locale (Miah et al, 2019). These people will give insights in creating, executing and assessing the efficiency of the strategy, and its compatibility towards the aims and objectives of the organization and the patients.
References
Gadd, C. S., Steen, E. B., Caro, C. M., Greenberg, S., Williamson, J. J., & Fridsma, D. B. (2020). Domains, tasks, and knowledge for health informatics practice: results of a practice analysis. Journal of the American Medical Informatics Association, 27(6), 845-852.
Miah, S. J., Shen, J., Lamp, J., Kerr, D., & Gammack, J. (2019). Emerging insights of health informatics research: A literature analysis for outlining new themes. Australasian Journal of Information Systems, 23, 1-18.