WHY IS THE BGS FIELD IMPORTANT TO MANAGERS?
WHY IS THE BGS FIELD IMPORTANT TO MANAGERS? To succeed in meeting its objectives, a business must be responsive to both its eco- nomic and its noneconomic environment. 19 ExxonMobil, for example, must effi- ciently discover, refine, transport, and market energy. Yet swift response to market forces is not always enough. There are powerful nonmarket […]
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