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The SIVA-Need model has the following operating procedures: The SIVA-Need model has the following operating procedures: Weighting analysis is performed of the various attributes in the model to measure the key attributes of customers’ needs and wants, which is followed by the allocation of resources in accordance with the measured weights. The next step is […]

Reliability and validity However rigorous the above NGT procedure was, some participants might change their attributes classification due to conformity after hearing the explanations of other participants on their SIVA-Need attributes classification matrix. The possible lack of confidence out of unlikeness might led to changes of grades when they were asked to provide final evaluations

  Nominal group technique: ascertaining SIVA-Need latent attributes Delbecq, et al. [83] indicated that NGT (Nominal group technique) has three characteristics: 1. In NGT group meeting, experts can offer their personal opinions without being interfered by the others. 2. In traditional group meeting, minority is often affected by the majority. However, each expert’s opinions are

RESEARCH METHODS According to the review of marketing strategy literature, we have learned that marketing concept should concentrate on deepening customer thinking. In order to create customer value and satisfy customer needs and desire, corporations should realize the “customer-dominant” perspective and pay more attention to the direct messages about needs sent by the customers. SIVA

The evolution of marketing mix and marketing concept 2.4 Theories of needs Regarding human needs, the frequently-used theories include Murray’s psychogenic needs [74], Maslow’s [32], Alderfer’s ERG theory [75], and McClelland’s Achievement Motivation Theory [76]. Murray’s classifications of needs are extremely detailed. Its complexity may cause overlaps if it is used to match the attributes

THEORETICAL BACKGROUND 2.1 Customer-focused The customer-focused marketing process includes the collection, interpretation, analysis, and dissemination of customer information [33], and this process should ultimately have a positive effect on corporate performance [4-6]. Research on the customer-focused perspective during the past 30 years has obtained considerable knowledge verifying the effectiveness of this marketing outlook. For instance,

International Journal of Electronic Commerce Studies Keywords: Marketing strategy, SIVA marketing mix, Maslow’s Hierarchy of Needs, nominal group technique, consistent fuzzy linguistic preference relations (CFLPR) 1. INTRODUCTION Marketing thinking was chiefly company-focused before the middle of the 20th century. Since that time, marketing thinking has shifted to a customer-focused perspective [1], and customers have been

Resources, Capabilities, and Core Competencies Determine the company’s resources, capabilities, and core competencies. Your determination should include an explanation of the relevance of each resource, capability, and core competency. Do not simply list the resources, capabilities, and core competencies. Remember that a thorough determination will provide a complete response that is not superficial or partial

Strategy or Tactic Choose the strategies or tactics the corporation should select to take maximum advantage of the strengths you identified in the section above, and the strategies or tactics the corporation should select to fix the most significant weaknesses you identified. You will need to select strategies/tactics for both the strengths and weaknesses. Do

Strengths and Weaknesses Give your opinion on the corporation’s greatest strengths and most significant weaknesses. Keep in mind that strengths and weaknesses are internal to the organization (i.e. the internal environment). You will need to address both the greatest strengths and most significant weaknesses. Do not choose one or the other. Both the greatest strengths