Managerial Application: Spaceship Lost Because Two Mea- sures Used
Managerial Application: Spaceship Lost Because Two Mea- sures Used Final PDF to printer Introduction 7 zim6455X_ch01_001-021.indd 7 11/13/15 03:56 PM Interestingly, a survey of large U.S. firms found that managers typically use the same accounting procedures for both external and internal reporting. More than 80 percent of chief financial officers (CFOs) report using […]
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