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Logic Models and Theory-Based Evaluation Approaches Logic Models One of the criticisms of objectives-oriented evaluation is that it tells us little about how the program achieves its objectives. This can be a particular problem when programs fail to achieve their objectives, because the evaluation can provide little advice on how to do so. Logic models […]

A Schema for Generating and Analyzing Objectives: The Evaluation Cube Building on a concept developed by Hammond (1973), The Evaluation Center at Western Michigan University developed a three-dimensional framework for analyzing the objects of community-based youth programs. This approach can easily be modified to incorporate relevant dimensions for any objectives-oriented program. The cube (Dodson, 1994,

Provus Discrepancy Evaluation Model Another approach to evaluation in the Tylerian tradition was developed by Malcolm Provus, who based his approach on his evaluation assignments in the Pittsburgh public schools (Provus, 1971, 1973). Provus viewed evaluation as a continuous information-management process designed to serve as “the watch- dog of program management” and the “handmaiden of

The Tylerian Evaluation Approach Tyler had a tremendous influence on both evaluation and education., His work influenced the Elementary and Secondary Education Act (ESEA) of 1965, the first federal act to require evaluation of educational programs. At the end of his career, he chaired the committee that started the National Assessment of Educational Progress (NAEP),

The Objectives-Oriented Evaluation Approach The distinguishing feature of an objectives-oriented evaluation approach is that the purposes of some activity are specified, and then the evaluation focuses on the extent to which those purposes, or objectives, are achieved. In many cases, programs already have specified objectives. In other cases, the evaluator may work with stakeholders to

How are logic models and program theories used in evaluation? Orienting Questions 1. What are the key concepts of the objectives-oriented evaluation approach and how has this approach influenced evaluation? How is this approach used today? 2. How are logic models and program theories used in evaluation? 3. How does theory-based evaluation differ from objectives-oriented

Other Applications of the Consumer-Oriented Approach Product evaluation is also used by organizations and industries to evaluate prod- ucts at many different stages. Successful high-technology companies such as Apple have watched and studied consumers’ reactions to iPhones and Apple stores and used these data to make changes in their products, thus using consumer-oriented evaluations for

Applying the Consumer-Oriented Approach A key step in judging a product is determining the criteria to be used. In the consumer-oriented model, these criteria are explicit and are presumably ones val- ued by the consumer. Although Scriven writes about the possibility of conducting needs assessments to identify criteria, his needs assessments are not formal sur-

The Developer of the Consumer-Oriented Evaluation Approach Consumer-oriented evaluations first became important in educational evalua- tions in the mid to late 1960s as new educational products flooded the market with the influx of funds from the federal government for product development. Michael Scriven is the evaluator best known for prompting professional evalua- tors to think

The Consumer-Oriented Evaluation Approach Like the expertise-oriented approach, consumer-oriented evaluation has existed in the practice of individuals making decisions about what to purchase, or trade, for centuries. The approaches are similar in other ways: Their primary purpose is to judge the quality of something, to establish the value, the merit or worth, of a product,