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Chapter 8 Strategy and Competition in the Broadband Communications Market It is evident from our previous discussions about ETV that many tele- phone companies have had an interwoven relationship with multichan- nel media firms because of the increasingly blurry market boundaries between different communications networks. No longer regarded as a medium that carries merely user-generated […]

WHAT IS A STRATEGY? Chapter 2 A Primer in Strategic Management for Media Firms The goals of gaining a competitive advantage and increasing profitabil- ity are quite challenging for media firms, which constantly have to wrestle with their social responsibilities, regulatory concerns, techno- logical advances, and changing consumer preferences. Historically, these media firms’ attempts to

Chapter 3 A Primer in Corporate and International Strategy for Media Firms In pursuing competitive advantages, a media firm goes through the stages of strategy analysis, formulation, and implementation (Dess, Lumpkin, & Taylor, 2004). These strategic actions involve different lev- els of complexity as well as resource commitments, ranging from microlevel, functional strategies like an

Chapter 7 Strategy and Competition in the Enhanced Television Market Enhanced television (ETV) or interactive television (ITV) has been touted as the key to transform the television industry since the 1980s. Though the actual product offerings and consumer demand have fallen short of expectations over time and the introduction of ETV (ETV represents all relevant