Discuss how conflict can help generate change.
Conflict Conflict is a natural, inevitable condition in organizations, and a manager’s communication frequently centers on conflict. It is often a prerequisite to change in people and organizations.
Conflict is defined as the consequence of real or perceived differences in mutually exclu- sive goals, values, ideas, attitudes, beliefs, feelings, or actions (a) within one individual (intra- personal conflict), (b) between two or more individuals (interpersonal conflict), (c) within one group (intragroup conflict), or (d) between two or more groups (intergroup conflict). Conflict is dynamic. It can be positive or negative, healthy or dysfunctional.