Strategic Management: Creating Competitive Advantages
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Case 15
McDonald’s
Jamal Shamsie
Alan B. Eisner
Strategic Management:
Creating Competitive Advantages
McDonald’s
Discussion Question
What situation did Thompson inherit when he became CEO? What are the current forces in the external environment that might affect new CEO Thompson’s strategy?
What source of competitive advantage does McDonald’s have, and is that position supported by its value chain and other internal resources?
What other strategies did McDonald’s formulate to achieve a competitive advantage? What steps did Skinner take to fix the problems that McDonalds faced? What should Thompson do now to perhaps build on Skinner’s accomplishments?
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McDonald’s
Q1. Strategy Concept
- Strategic management consists of the analyses, decisions, and actions an organization undertakes in order to create and sustain competitive advantages.
Q1: What situation did Thompson inherit?
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Strategy is all about the ideas, decisions, and actions that enable a firm to succeed.
McDonald’s
Q1. Strategy Concept, cont.
Key Attributes of strategic management:
- Directs the organization toward overall goals and objectives
- Includes multiple stakeholders in decision making
- Needs to incorporate short-term and long-term perspectives
- Recognizes trade-offs between efficiency (cost) and effectiveness (performance)
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McDonald’s