Genentech is a leading bio-tech firm in the Greater San Francisco area that is considered a pioneer in recombinant DNA technology.The company specializes in discovery, development, manufacture, and commercialization of medicines to treat patients with ser
Analyze the case study and discuss the following:
- Describe Genentech’s environment just prior to the change initiative being launched
- Discuss what the change imperatives were
- Describe Jennifer Cook’s leadership philosophy and whether it was appropriate given the circumstances
- List the methods she use to facilitate change
- Describe how the change initiative changed the culture Was it effective?
- Assess Jennifer Cook’s overall leadership effectiveness in transforming the culture.
Support your paper with at least three (3) scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7 pages not including title and reference pages