EVALUATION CRITERIA
You will be graded on the quality of design exemplified in your images (i.e., through your curating efforts) as well as on the clarity of the relationship between the two images in each pair. The visual similarities between the two images should be obvious, requiring little or no explanation. The more astonishing the similarities and the farther apart in time, the better. You will be penalized if you do not adhere to the parameters of the project or do not follow directions for presenting and labeling the images. Late work will not be accepted.
Grading Criteria
Following Directions (Hurdle Task: Must be “Meets” to pass):
Images were of sufficient size and quality as per instructions: Meets/Doesn’t Meet
Label PDF listing the archetype, title of work, year of design, and designer (if applicable): Meets/Doesn’t Meet
Gave a brief summary of your work on this project in your post: Meets/Doesn’t Meet
Critical Thinking:
Presented five pairs of images that show an archetypal relationship from the list below: Each pair shows an archetype of graphic design and a comparison image that is visually similar or shows influence and shows similarity in form (e.g., line, shape, color, typography), content (e.g., people, animals, plants, machines), or both.
Each of the five pairs is scored out of a possible 10 points as follows*:
– The clarity of the relationship of the two images in each pair
– How obvious the visual similarities between the two images are (this should require little or no explanation)
– Extra points awarded for more astonishing similarities/farther apart in time
Must include five from the following list:
1. Art Deco/Comparison: from at least 50 years later
2. Constructivism/Comparison: from at least 50 years later
3. Bauhaus/Comparison: from at least 50 years later
4. Cubism/Comparison: from at least 50 years later
5. Futurism/Comparison: from at least 50 years later
6. Dadaism/Comparison: from at least 50 years later
7. Sachplakat/Comparison: from at least 50 years later
8. Surrealism/Comparison: from at least 50 years later
Final score out of a possible 50 expressed as a letter grade = *
Grading formula for each pair:
+ 8 similar form or visually similar
+ 2 unexpected/unusual pairing with a clear connection
– 2 if the connection is difficult to see
– 4 if second example is a copy, homage, or parody
References
AIGA Design Archives: http://designarchives.aiga.org/
Icons of Graphic Design by Steven Heller and Mirko Illic
Purpose
The purpose is to study a great number of graphic design works and take note of the patterns and similarities in works produced in completely different time periods. The research, comparison, and documentation required by this Exploration are similar to the first steps good designers take when starting a new project. It is vital to your design process to be familiar with existing works and to be able to see their relationships.