How might this campaign have affected what happened in this case?
Just prior to when this problem surfaced, Intel had begun a major advertising campaign to make Intel a household name. They had gotten computer manu- facturers to place “Intel Inside” labels on their computers and had spent money on television advertising seeking to increase the public demand for computers with Intel processors, with the unstated message that Intel chips were of signifi cantly higher quality than other manufacturers’ chips. How might this campaign have affected what happened in this case?
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