Cracker Barrel Old Country Store
(Executive summaries should be between 1-2 pages, single-spaced, 12 pt. font.)
Textbook Case #9: Cracker Barrel Old Country Store
Based on the case facts in the textbook (50 points):
1) Create a SWOT Matrix for Cracker Barrel (30 points.)
2) Identify and discuss (in some detail) three major issues facing Cracker Barrel (10 points)
3) Identify and discuss (in some detail) your thoughts regarding the possibility or need for international expansion (10 points)
Based on your research of the Company’s most recent annual report (internet search; company webpage — investor relations; and latest 10K/10Q reports – www.sec.gov.edgar). (25 points)
4) Update the SWOT matrix based on your research. (10 points)
5) Based this analysis, identify three major trends and why they are important. (15 points)
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