Implementing Corporate Social Responsibility 157
The Bill & Melinda Gates Foundation 157 Managing the Responsive Corporation 160 Leadership and Business Models 160 A Model of CSR Implementation 162
CSR Review 163 CSR Strategy 167 Implementation of CSR Strategy 168 Reporting and Verification 171
How Effectively Is CSR Implemented? 174 Corporate Philanthropy 175
Patterns of Corporate Giving 175 Strategic Philanthropy 177 Cause Marketing 179 New Forms of Philanthropy 181
Concluding Observations 183 Case Study: Marc Kasky versus Nike 183
PART THREE Managing Ethics
Chapter 7 Business Ethics 194
Bernard Ebbers 194 What Are Business Ethics? 197 Two Theories of Business Ethics 198
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Table of Contents vii
Major Sources of Ethical Values in Business 200
Religion 201 Philosophy 202 Cultural Experience 204 Law 206
Factors That Influence Managerial Ethics 212
Leadership 212 Strategies and Policies 214 Corporate Culture 215 Individual Characteristics 218
How Corporations Manage Ethics 220 Ethics and Compliance Programs: An Assessment 227 Concluding Observations 228 Case Study: The Trial of Martha Stewart 229